In the world of B2B, having your sales and marketing teams working in lockstep is essential for driving sustainable revenue growth. Yet all too often, these two critical functions operate in silos, with different priorities, metrics, and perspectives on the buyer’s journey. This disconnect leads to disjointed campaigns, mixed messaging, and a lack of clarity around what's really moving the needle when it comes to pipeline management and closed business.

This blog series explores proven strategies for getting sales and marketing aligned and working as a seamless team. From creating a unified revenue roadmap to fully understanding the buyer’s journey, we'll dive into tactical approaches for breaking down barriers and optimizing your revenue engine.

Some of the key topics we'll cover include:

• Developing shared goals and a common roadmap

• Mapping out the full buyer's journey across both marketing and sales

• Clarifying roles and implementing feedback loops and continuous improvement processes

•  Win/Loss Analysis:Leveraging data, analytics and insights to double down on what works

Whether you're just starting to integrate your go-to-market efforts or you want to take an already collaborative team to the next level, this series will give you some best practices to drive more revenue, faster.

BestPractice #1:
Aligning Sales & Marketing: Finding the Sweet Spot—Increased sales, better execution

Did You Know?  
Businesses with strong sales and marketing alignment

• are 67%more effective at closing deals

• are 57%more effective at retaining customers

• and drive 208% more revenue as a result of their marketing efforts

SourceLinkedIn research

In the U.S. alone, an estimated $1 trillion dollars a yearare lost due to a lack of sales and marketing coordination.

Source:LinkedIn Art of Winning Report

And just 26% of organizations report being tightly aligned, with an SLA in place.

Source:HubSpot, State of Inbound 2018 Global Report

Stop misaligned teams from costing you revenue.

We can help. Our approach helps sales and marketing get aligned for peak performance. We get into the trenches with your teams, combining insider knowledge with an outside-in perspective to spot gaps and obstacles.

In our next blog, we continue to dig into more detail around our best practices and cover actionable ways to foster collaboration between sales and marketing teams to create a common roadmap that delivers both collaboration and business growth.  

P.S. The data shows unambiguously that integrating sales and marketing strategies leads to better execution and game-changing growth. The time for siloed teams has passed - are you ready to align for success?

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