The KWP Blog.
Connecting the dots between your goals, marketplace dynamics and go-to-market strategies, we provide actionable recommendations using insights and data to drive key decisions.
Sales
Growth Strategies: Insights from a Sales Veteran
Recently, KWP Consulting discussed accelerating growth strategies with the Head of Sales at a national financial services firm.
Sales
The Importance of Conducting Regular Win/Loss Analysis
Here’s a recap of KWP Consulting’s best practices, along with the fifth best practice, The Importance of Conducting Regular Win/Loss Analysis.
Marketing
The Importance of Understanding the Buyer’s Journey
The B2B buying process is intricate and complex, involving multiple decision-makers with diverse needs and motivations. To gain buy-in from the entire group, your sales and marketing teams must work together to fully comprehend the buyer's persona and their current stage in the journey.
Sales
#2 Create a Common Roadmap for Sales and Marketing Teams to Optimize Performance
In our series on Best Practices for Aligning Sales and Marketing teams, here is the second best practice we recommend: Have your Sales and Marketing teams develop shared goals and a common roadmap—you’ll get better results.
Marketing
#1 Best Practices for Aligning Sales and Marketing for Optimal Revenue Growth
In the world of B2B, having your sales and marketing teams working in lockstep is essential for driving sustainable revenue growth.
Sales
Unlocking B2B Marketing Excellence: The Power of Understanding Sales Process and Buyer Criteria
In my experience, I’ve come across several best practices for helping Sales & Marketing teams perform well and one of the first, and most important keys to success is that marketing fully understands the sales process.
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